Blog

Intelligence for brands navigating AI search.

AI search is changing how visibility across the platforms that matter to customers are built, measured and won. Read the latest Surfacd thinking on industry news and developments, brand visibility, category influence and the signals shaping which companies AI platforms choose to surface.

Introducing Reputation Intelligence: What is AI actually saying about your brand?

Product Updates

Being mentioned by an AI platform is a start. But you need to be described as the trusted, established choice not the cheap option with patchy support. Surfacd Search Reputation gives you that insight.

Will Julian-Vicary · 09 Sept

How to be cited as an AI-generated answer

Insights

Ranking first on Google no longer guarantees you'll be mentioned in a user’s search journey at all. That’s because over 60% of web searches now end without a click.

Rob Barnes · 31 Aug

Surfacd now connects directly to your AI assistant via MCP

Product Updates

Today we’re launching the Surfacd Model Context Protocol (MCP) server, allowing you to connect your live Surfacd data directly to MCP-enabled AI assistants including Claude, ChatGPT, Codex and Cursor.

Will Julian-Vicary · 19 Jul

Put AI visibility data wherever you need it with the Surfacd API

Product Updates

AI visibility data does not, and should not, exist in a vacuum. Teams naturally want to compare it with SEO performance, add it to client dashboards and reports, trigger alerts based on it, and analyse it alongside their other marketing data.

Will Julian-Vicary · 19 Jul

How to grow your visibility in LLMs

Insights

The question we hear most often about appearing across AI search is pretty straightforward: How do we actually improve our visibility?

Rob Barnes · 15 Jun

Are llms.txt files useful for your website? What about Markdown versions?

Insights

If you have spent any time looking at GEO over the past year, you will probably have come across advice to add an llms.txt file to your website or create Markdown versions of important pages for AI crawlers.

Rob Barnes · 12 May

Get Surfacd.

See where you stand today, where competitors are gaining ground, and what it will take to build stronger authority across AI-powered discovery.

Up and running in minutes.

Create your first project and see how your brand appears across AI platforms. Trial access for 7 days, no call required.

Prefer a guided demo?