Prompt & Topic Tracking

Track the prompts and topics shaping buyer discovery.

Surfacd helps teams understand which questions matter, which topics they win and where competitors dominate the conversation.

Trusted by major B2B brands measuring their AI presence across every major platform

Monday.com
Vertex
dentons
TestGorilla
fabriq
aussie

Monitor prompts

Track each buyer question as its own performance surface, from visibility score to top brands and answer-level evidence.

  • Prompt-level visibility and ranking signals
  • Top brands surfaced for each tracked question
  • Search and filters for fast prompt diagnosis
Prompt report showing visibility over time and top brands.

Group by topic

Use topics and tags to turn long prompt lists into useful category views for marketing, communications and product teams.

  • Topic and tag filters across every report
  • Matrix views for topic-by-brand and topic-by-service analysis
  • Bulk prompt organisation for large programmes
Prompt list grouped and filtered by product topic.

Prioritise demand

Use estimated prompt popularity to focus optimisation work on questions with meaningful buyer intent.

  • Relative popularity signals for tracked prompts
  • Keyword-derived demand data for prioritisation
  • Views for finding low-visibility, high-value prompts
Prompt list prioritised by estimated search popularity.

Build your AI visibility programme around the right prompts.

Start your free 7-day trial and see which buyer questions your brand is winning, missing and losing to competitors.

Up and running in minutes.

Create your first project and see how your brand appears across AI platforms. Trial access for 7 days, no call required.

Prefer a guided demo?