WIll Julian-Vicary
CTO
About
Built by Clarity, the consultancy helping B2B brands dominate in AI search.
Surfacd was created by Clarity Global, the senior-led Global Growth Consultancy for ambitious B2B technology brands.
We built it because the way buyers discover, compare and choose brands has changed, and we needed a tool that helped us understand the evolving landscape to best serve our clients. Search is no longer confined to rankings and blue links. AI platforms are shaping perception, summarising categories, recommending providers and deciding which sources are trusted enough to appear in the answer.
For brands, that creates a new visibility challenge, and teams need to know whether their brand is showing up, how it is being interpreted, which competitors are being surfaced alongside, and what signals are shaping authority in the category.
Surfacd gives teams the measurement layer they need to understand and grow their presence across AI-powered discovery.
Built by the industry, for the industry
Clarity helps B2B technology brands grow through strategic marketing, communications, digital, including GEO, and creative. That work shaped how we developed Surfacd.
Our clients were asking sharper questions about AI search. Were they appearing in AI answers? Were they being described accurately? Were competitors being recommended ahead of them, and which signals were shaping what AI platforms surfaced?
Traditional SEO tools could not answer that, and manual checking did not scale. So we built Surfacd: a clearer, more rigorous way to measure AI visibility, benchmark competitors and identify the actions that strengthen authority across AI-first search.
20 years
Working with market-shaping brands.
Global
Teams across London, New York, Amsterdam and Sydney.
Senior-led
Built by marketing strategists, technologists, comms experts and search specialists.
Outcome-focused
Designed to turn AI visibility data into commercial action.
Built by people who understand how brand authority is earned
The team behind Surfacd has spent 20 years helping brands sharpen their narratives, build credibility and become visible in the places that shape buying decisions. Surfacd adds the critical measurement layer for a world where those decisions increasingly begin inside AI search platforms.
Rachel Gilley
CEO
Tom Telford
CDO
Lauren Etherington
CMO
Rob Barnes
SEO & GEO Lead
Sean White
Senior Developer
“We kept being asked by CMOs to measure their presence in AI answers. Nothing on the market did it rigorously. So we built it.”
Clarity Global
Clarity is the Global Growth Consultancy for B2B technology brands.
Through one senior-led global team, Clarity helps ambitious organisations align leadership, markets and execution, connecting communications, content, search, AI visibility and creative around the moments that shape growth.
Featured case study
Enhancing Visibility in AI Search for monday.com
- Increased Visibility
- 12%
- Increase in citations
- 300%
Increased Visibility
Up from 5.6%
Increase in citations
“The uplift in our AI visibility and citations proves how critical it is for brands to be consistently discoverable where audiences are searching and asking questions. By combining sharp media strategy with an understanding of LLMs, Clarity has helped us build meaningful, long-term brand awareness in a rapidly evolving landscape.”
Ilan Manassen
Senior Communications Manager
Common questions.
Surfacd is a proprietary product built and operated by Clarity Global.
Clarity is the Global Growth Consultancy for B2B technology brands. Surfacd is the AI visibility measurement platform that grew out of that consultancy work, created to help brands understand how they appear across AI-powered discovery and what they can do to improve.
- Because our clients needed a better answer, and we wanted to give them it. Our decades of work with market-shaping brands informed the functionality and outcomes of the tool, leading us to create a wish-list platform that our clients and partners can benefit from.
- Clarity and Surfacd team members are based across London, New York, Amsterdam and Sydney, with remote teams elsewhere, too. Our clients are global and always-on, and we are, too.
- Surfacd monitors the consumer-facing AI interfaces your buyers actually use. API results can differ from what real users see in AI products. Surfacd is designed to measure live visibility across the platforms shaping discovery, comparison and recommendation.
- No. Your prompts, projects and results stay yours. We do not pass your Surfacd data to AI providers for training, and we do not use customer data to train our own models.
Of course. Our team are on hand to help you get the most out of Surfacd, which includes what happens after you have the visibility and insights. Clarity can help you act on it through GEO, SEO, content, PR, communications, reputation and wider growth strategy.
You can use Surfacd as a standalone platform, or work with Clarity if you want senior strategic support to improve how your brand appears across AI search. For agencies using Surfacd on behalf of clients, we will never contact your clients directly.
Surfacd offers a free 7-day trial, with paid plans designed around different levels of monitoring, reporting and support.
Visit the pricing page for the full breakdown, or speak to the team if you need a custom plan for a larger programme, multiple brands or more complex reporting requirements.
- Start with a free 7-day trial and you can begin tracking your first prompts right away. If you would prefer a guided walkthrough, book a demo and we’ll show you how Surfacd can benchmark your brand, competitors and category.
Turn AI visibility into commercial momentum.
See how your brand is discovered, described and recommended across AI platforms, then use that insight to strengthen visibility, reputation and demand.
Up and running in minutes.
Create your first project and see how your brand appears across AI platforms. Trial access for 7 days, no call required.